Nathalie coined the term Web Psychology in January 2011, when she realised that there was no single, coherent, over-arching field that studies the way in which our online environments influence our attitudes and behaviours.
There are many exciting, disparate areas of study that explore specific aspects of our online experience – from human computer interaction to behavioural economics – and it is her aim to promote Web Psychology as the umbrella term for the point at which these disciplines intersect.
Nathalie’s background is in Psychology, digital strategy and web design, and it is with experience in these three areas that she is launching the ground-breaking new field of Web Psychology.
Want to know more?
To find out more, check out her best-selling book Webs Of Influence: The Psychology of Online Persuasion (Pearson).
Drawing from the worlds of psychology, neuroscience and behavioural economics, you’ll discover the latest developments, cutting edge techniques and fascinating insights you’ll need to boost your online success. If you want to develop a compelling, inﬂuential and proﬁtable online strategy that will catapult your business to the next level, this book is for you.