This week I have the rare pleasure of interviewing Bryan Eisenberg.
From how to shift company culture to how to lose 100 pounds this podcast is not to be missed! Tweet your insights using the hashtag #goodbaddirty.
If you enjoyed this, please leave a review on ITunes
About my guest: Bryan Eisenburg
Bryan is the recognized authority and pioneer in online marketing, improving online conversion rates, persuasive content, and persona marketing. Bryan has been recognized by eConsultancy members as one of the top 10 User Experience Gurus – he was selected as one of the inaugural iMedia Top 25 Marketers, and a DMEF Rising Star Award winner in 2010.
He is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?” and “Always Be Testing”.
During the podcast, you will learn
- Why the “money is in the list” is a 1 dimensional way to look at your customers and what to do instead
- How to use data to figure out what is driving your customer’s behavior & make business decisions
- The difference between Amazon and Wal-Mart’s data, and why it has Amazon growing at a more accelerated rate than Wal-Mart was 20 years ago
- The ‘shake weight’ solution to social media most companies are using and why it doesn’t work
- What social media REALLY is and how to use it effectively
- The mindset & cultural shift that needs to happen in your company to be successful online, plus the companies that are doing it right
- The mistake that companies are making with data, and how to correct it
- The equation for customer-centric success
- The key to change – what losing 100 pounds and changing a company’s mindset have in common
- Amazon analysis: How they’ve never had a complete site overhaul, what they do instead and why it works
- The #1 question to ask yourself to improve your business
- The key to achieving your goals in the long term
- Tech trends: What Bryan thinks is coming next
And much more!
If you enjoyed this, please tell Bryan thanks via Twitter: @TheGrok
using the hashtag #goodbaddirty.