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5 things you need to know about marketing to Gen Y
May 13th, 2013 ·NN·Blog, Psychology, Social Media, Web Psychology·No Comment
This post originally appeared on my blog for Psychology Today. Marketing 101 If you’ve any experience of marketing, you’ll know how tricky it can sometimes be to persuasively engage consumers. Before the birth of the web, marketers based their strategies on tried-and-tested methods that worked well with Baby Boomers – those born after...
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[SLIDES] The Psychology of Sharing: 5 Tips
May 3rd, 2013 ·NN·Blog, Presentations [SLIDES], Psychology, Social Media·Comment Off
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Want your content to go viral? Target the e-maven.
April 4th, 2013 ·NN·Blog, Personality, Social Media, Web Psychology·Comment Off
This post originally appeared on my blog for Psychology Today. Going viral In a world in which ‘viral marketing’ is all the rage, why is it that so few academics and practitioners can actually tell us why we forward some electronic content and not others? Apply a bit of common sense and you’re likely to
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Angry? Why rant sites may do you more harm than good
April 4th, 2013 ·NN·Blog, Personality, Web Psychology·Comment Off
This post originally appeared on my blog for Psychology Today. Rant and rage If you’ve ever written a blog, tweeted your opinion or posted a comment, chances are that at some point you’ll have experienced what it’s like to be the target of someone else’s rage. Whether accidentally or by design, the contributions we make...
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10 ways to gain more followers on Twitter
March 2nd, 2013 ·NN·Blog, Social Media, Web Psychology·Comment Off
This is a modified, media-rich version of the post I originally wrote for Psychology Today. Social by numbers It seems that when it comes to growing our social influence, we’re always looking for new and exciting ways to get ahead. And now, new findings from the world’s first ever longitudinal study can reveal 10 techniques you