Red:Death, bloodshed
Yellow:High rank
Gold:Continuous life
White:Victory, purity
Black:Age, maturity, masculinity

Australia, New Zealand, Philippines

Yellow:Resurrection, rebirth
Gold:Continuous life
White:Death, mourning


Red:Visibility, vibrancy, masculine
Yellow:Envy, jealousy
Green:Envy, environment
Black:Sophistication, authority, mourning, religion, formality, fear, anger, grief

China, Honk Kong, Taiwan

Red:Communism, celebration, government, joy, fertility, good fortune, love, happiness, lucky, bride’s colour
Orange:Love, happiness, humility, good health, immortality
Yellow:Masculinity, happiness, pure, pleasant, happy, good taste, progressive, authority, royal and trustworthy
Gold:Preciousness, prestige, wealth, status, decoration
Green:Pure, reliable, sincere, trustworthy
Blue:Sky, water, high quality, trustworthy, good taste
Purple:Expensive, love
White:Death, mourning, pure, neutral, west, autumn
Black:Water, life, stability, the unknown, powerful, expensive, high quality


Yellow:Soul, sun, happiness, prosperity
Green:Fertility, vegetation
Blue:Truth, justice, reproduction, virtue, faith


Red:Blood, passionate love, lust, virile, masculine
Yellow:Summer, joy, infidelity
Gold:Decoration, light, luxury
Blue:Water, reliability, trust
Black:Grief, sorrow, ceremonial dress for justices and priests, dress of subservience for servants and waiters

Germany, Austria and Switzerland

Red:Fear, anger, jealousy, unlucky
Yellow:Cowardice, persecution, sunshine, envy, jealousy
Gold:Money, wealth
Purple:Expensive, love
Black:Fear, anger, jealousy, grief, sorrow, ceremonial dress for justices and priests, dress of subservience for servants and waiters


Red:Birth, fertility, ambition, desire
Yellow:Sun, commerce
Orange:Death, rebellion
Blue:Heavens, love, truth, mercy
Pink:Happiness, hope
White:Creation, rebirth, light, serenity, reincarnation
Black:Laziness, anger, intolerance, dullness, stupidity


Red:Light, fidelity
Gold:Wealth, luxury, divinity, greed, jewelry
Brown:Earth, penitence, humility
Blue:Mourning, judgmental, heaven, purity
Purple:Nobility, endurance of suffering, martyrdom
White:Virtue, purity
Silver:Wealth, luxury, craftsmanship
Black:Humility, death, mourning, grief, sorrow, ceremonial dress for justices and priests, dress of subservience for servants and waiters


Red:Blood, passion, self-sacrifice, strength, love, anger, jealousy
Orange:Love, happiness
Yellow:Envy, good taste (but disliked when used in websites)
Gold:Decoration, wealth, prestige
Brown:Earth, strength, durability
Green:Love, happiness good taste, adventure
Blue:High quality, trustworthy, good taste
Purple:Royalty, sin, fear, expensive
Pink:Femininity, youth, good health, expensive, sin, fear
White:Death, mourning
Silver:Masculinity, high-tech, strength, precision
Black:Non-being, night, unknown, mystery, anger, powerful, expensive, fear


Red:Sunny, religion, compass, vibrancy, intensity, death, masculine
Yellow:Sun, envy, jealousy
Gold:Wealth, church adornments
Blue:Mourning, trust, tranquility
Purple:Anger, envy
White:Pure, clean, peasant
Black:Mourning, religion, respect, death, fear, anger, grief, jealousy

Middle East, Israel

Red:Love, sacrifice, sin, blood, anger, hatred, strength
Blue:The Lord, glory
Purple:Sea, divinity
White:Nature, mercy, peace, purity joy, wisdom

Russia (and Commonwealth of Independent States)

Red:Communism, revolution, beauty
Yellow:Envy, jealousy
Blue:Hope, purity, peace, serenity
Black:Fear, anger, jealousy

Scandinavia - Iceland, Norway, Sweden, Finland

Red:Strength, positive (Norway)
Orange:Heart, warmth
Yellow:Heart, warmth
Blue:Water, clean, poor, cold & masculine (Norway)
White:Evil repellant, peace, nature

Spain, Portugal

Orange:Blood, aggression
Green:Racy, sexy, cheap, agriculture

Black:Power, death, piety, grief, sorrow, ceremonial dress for justices and priests, dress of subservience for servants and waiters

Western Europe

Red:Sexy, love, romance, vigor, optimism, strength, caution
Orange:Visibility, cheap, loud
Yellow:Visibility, hazard, quality
Gold:Mysticism, luxury, wealth, excessive
Brown:Masculinity, earth
Green:Nature, fertility, confidence, jealousy, inexperienced
Blue:Sky, fidelity, serenity, truth, reliability, responsibility, emotion
Purple:Nobility, luxury, power, vanity
Pink:Delicate, flirtation, femininity, sensitivity, soothing
White:Pure, clean, good, empty, bleak, neutral, antiseptic, surrender
Silver:Masculinity, technology, expensive, craftsmanship
Grey:Architecture, ambiguity, wisdom, experience
Black:Grief, sorrow, ceremonial dress for justices and priests, dress of subservience for servants and waiters


Red:Power, authority, masculine, love, lust, fear, anger
Orange:Protestant religion
Yellow:Happy, jealousy
Brown:Earth, honesty, manual labor
Green:Environment, Catholicism, quality, envy, good taste
Blue:Tranquil, dignity, decorum, high quality, corporate, masculine
Purple:Royalty, power, authority
White:Leisure, sports, peace, purity, happiness
Grey:Sophistication, elegance, traditional, tasteful, strength
Black:Mourning, death, dignity, expensive, grief, fear, sorrow, ceremonial dress for justices and priests, dress of subservience for servants and waiters


Red:Excitement, warning, sex, passion, adultery, safety, rescue, hot, spicy, love
Orange:Visibility, refreshing, danger
Yellow:Caution, sunny, happiness, cowardice, warmth
Gold:Money, wealth luminosity
Brown:Dullness, boring, fertile, strength, unprocessed, poverty
Green:Masculinity, freshness, healthy, envy, jealousy, inexperience, good taste, adventure
Blue:Soothing, high quality, trustworthy, good taste
Purple:Nobility, bravery, law, excess, love
Pink:Femininity, childhood, fun, sweetness, homosexuality
White:Clean, pure, elegant, antiseptic
Silver:Sleek, classy, modern
Grey:Humility, grief, depression, strength, wisdom
Black:Death, evil, sin, nothingness, business, adult, formal, sexy, grief, sorrow, ceremonial dress for justices and priests, dress of subservience for servants and waiters, fear, anger, jealousy, powerful, expensive


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