CEO, The Web Psychologist Ltd.
Nathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion‘ (Pearson).
With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.
Nathalie helps businesses apply scientific rigour to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).
She also lectures internationally on the subject of web psychology, writes for Marketing Week and Psychology Today, and contributes to national publications and radio on the subject of online behaviour and research.