http://www.thewebpsychologist.com Wed, 15 May 2013 09:31:20 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 5 things you need to know about marketing to Gen Y http://www.thewebpsychologist.com/2013/05/13/5-things-you-need-to-know-about-marketing-to-gen-y/ http://www.thewebpsychologist.com/2013/05/13/5-things-you-need-to-know-about-marketing-to-gen-y/#comments Mon, 13 May 2013 18:44:16 +0000 NN http://www.thewebpsychologist.com/?p=6609 This post originally appeared on my blog for Psychology Today.   Marketing 101 If you’ve any experience of marketing, you’ll know how tricky it can sometimes be to persuasively engage consumers. Before the birth of the web, marketers based their strategies on tried-and-tested methods that worked well with Baby Boomers – those born after the end of [...]

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]]> http://www.thewebpsychologist.com/2013/05/13/5-things-you-need-to-know-about-marketing-to-gen-y/feed/ 0 [SLIDES] 15 Psych tips: How to sell more persuasively online http://www.thewebpsychologist.com/2013/05/12/slides-15-psych-tips-how-to-sell-more-persuasively-online/ http://www.thewebpsychologist.com/2013/05/12/slides-15-psych-tips-how-to-sell-more-persuasively-online/#comments Sun, 12 May 2013 14:23:26 +0000 NN http://www.thewebpsychologist.com/?p=6606 [View the story "15 Psych Tips to Help You Sell Online" on Storify]

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]]> http://www.thewebpsychologist.com/2013/05/12/slides-15-psych-tips-how-to-sell-more-persuasively-online/feed/ 0 [SLIDES] The Psychology of Sharing: 5 Tips http://www.thewebpsychologist.com/2013/05/03/slides-the-psychology-of-sharing-5-tips/ http://www.thewebpsychologist.com/2013/05/03/slides-the-psychology-of-sharing-5-tips/#comments Fri, 03 May 2013 09:53:29 +0000 NN http://www.thewebpsychologist.com/?p=6600 [View the story "5 Psych secrets: How to create content they'll want to share" on Storify]

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]]> http://www.thewebpsychologist.com/2013/05/03/slides-the-psychology-of-sharing-5-tips/feed/ 0 5 tips to sell more online http://www.thewebpsychologist.com/2013/04/28/5-tips-to-sell-more-online-sales-selling/ http://www.thewebpsychologist.com/2013/04/28/5-tips-to-sell-more-online-sales-selling/#comments Sun, 28 Apr 2013 18:09:09 +0000 NN http://www.thewebpsychologist.com/?p=6595 This post originally appeared on my blog for Psychology Today.   Online shopping When it comes to online shopping, the single biggest barrier we face in persuading people to buy, is lack of trust [1]. In the ‘real’ world, we rely on non-verbal trust cues from face-to-face interactions to inform our decisions, and it’s these subconscious [...]

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]]> http://www.thewebpsychologist.com/2013/04/28/5-tips-to-sell-more-online-sales-selling/feed/ 0 Want your content to go viral? Target the e-maven. http://www.thewebpsychologist.com/2013/04/04/want-your-content-to-go-viral-target-the-e-maven/ http://www.thewebpsychologist.com/2013/04/04/want-your-content-to-go-viral-target-the-e-maven/#comments Thu, 04 Apr 2013 09:17:24 +0000 NN http://www.thewebpsychologist.com/?p=6453 This post originally appeared on my blog for Psychology Today.   Going viral In a world in which ‘viral marketing’ is all the rage, why is it that so few academics and practitioners can actually tell us why we forward some electronic content and not others? Apply a bit of common sense and you’re likely to [...]

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]]> http://www.thewebpsychologist.com/2013/04/04/want-your-content-to-go-viral-target-the-e-maven/feed/ 0 Angry? Why rant sites may do you more harm than good http://www.thewebpsychologist.com/2013/04/04/angry-why-rant-sites-may-do-you-more-harm-than-good/ http://www.thewebpsychologist.com/2013/04/04/angry-why-rant-sites-may-do-you-more-harm-than-good/#comments Thu, 04 Apr 2013 09:08:36 +0000 NN http://www.thewebpsychologist.com/?p=6447 This post originally appeared on my blog for Psychology Today.   Rant and rage If you’ve ever written a blog, tweeted your opinion or posted a comment, chances are that at some point you’ll have experienced what it’s like to be the target of someone else’s rage. Whether accidentally or by design, the contributions we make [...]

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]]> http://www.thewebpsychologist.com/2013/04/04/angry-why-rant-sites-may-do-you-more-harm-than-good/feed/ 0 10 ways to gain more followers on Twitter http://www.thewebpsychologist.com/2013/03/02/10-ways-to-gain-more-followers-on-twitter-2/ http://www.thewebpsychologist.com/2013/03/02/10-ways-to-gain-more-followers-on-twitter-2/#comments Sat, 02 Mar 2013 22:12:41 +0000 NN http://www.thewebpsychologist.com/?p=6394 This is a modified, media-rich version of the post I originally wrote for Psychology Today. Social by numbers It seems that when it comes to growing our social influence, we’re always looking for new and exciting ways to get ahead. And now, new findings from the world’s first ever longitudinal study can reveal 10 techniques you [...]

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]]> http://www.thewebpsychologist.com/2013/03/02/10-ways-to-gain-more-followers-on-twitter-2/feed/ 0 5 tips to make your content go viral http://www.thewebpsychologist.com/2013/02/19/5-tips-to-make-your-content-go-viral/ http://www.thewebpsychologist.com/2013/02/19/5-tips-to-make-your-content-go-viral/#comments Tue, 19 Feb 2013 10:50:51 +0000 NN http://www.thewebpsychologist.com/?p=6354 n. vi·ral (advertising) unpaid online distribution or communication of advertising content and messages from consumer to consumer [1] Going viral When it comes to viral media, we all have our top favourites. Whether it’s the classic sneezing panda or the recently released Bodyform ad, the kinds of content that go viral all tend to have one [...]

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]]> http://www.thewebpsychologist.com/2013/02/19/5-tips-to-make-your-content-go-viral/feed/ 2 Amazon reviews: China vs. America http://www.thewebpsychologist.com/2013/02/01/amazon-reviews-china-vs-america/ http://www.thewebpsychologist.com/2013/02/01/amazon-reviews-china-vs-america/#comments Fri, 01 Feb 2013 20:23:32 +0000 NN http://www.thewebpsychologist.com/?p=6324 At this rate… In the last ten years, we’ve seen a phenomenal explosion in the number of review sites. From Amazon to Tripadvisor, it seems that we just can’t get enough. And there’s a psychological reason as to why that is – social proof, our instinct to follow the actions of the herd, is a powerful [...]

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]]> http://www.thewebpsychologist.com/2013/02/01/amazon-reviews-china-vs-america/feed/ 0 Silicon sycophants: The art of computer flattery http://www.thewebpsychologist.com/2013/01/20/silicon-sycophants-the-art-of-computer-flattery/ http://www.thewebpsychologist.com/2013/01/20/silicon-sycophants-the-art-of-computer-flattery/#comments Sun, 20 Jan 2013 12:53:16 +0000 NN http://www.thewebpsychologist.com/?p=6248 n. flat·tery a : the act or practice of flattering b (1) : something that flatters (2) : insincere or excessive praise [1]   Praise We all like a bit of praise now and then. Whether it’s sincere or just flattery, the human ego is deliciously susceptible to a bit of linguistic petting. Indeed it is [...]

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