CEO, The Web Psychologist Ltd.
Nathalie Nahai is a Web Psychologist and best-selling author of ‘Webs of Influence: The Psychology of Online Persuasion‘ (Pearson).
With a background in psychology, web design and digital strategy, Nathalie coined the term ‘web psychology’ in 2011, defining it as ‘the empirical study of how our online environments influence our attitudes and behaviours’.
Nathalie helps businesses apply scientific rigour to their website design and content marketing, and has worked with Fortune 500 companies, design agencies and SME’s (clients include Google, eBay and Unilever).
She also lectures internationally on the subject of web psychology, writes for Marketing Week and Psychology Today, and contributes to national publications and radio on the subject of online behaviour and research.
Head of Behavioural Research
Patrick is a behavioural scientist with over 4 years experience applying brain science for competitive business advantage.
In that time, Patrick has written a number of literature reviews for brands on topics as broad ranging as product placement, philanthropy and value perception; he has consulted for many academics and businesses on a range of psychological areas; and he has conducted controlled psychological experiments for clients, such as increasing sales in-store through emotional POS materials.
He also writes for blogs and publications, such as the Guardian, on behavioural research and its application – and currently lectures in the psychology of consumer behaviour and marketing at Goldsmiths University.
As part of the team at The Web Psychologist, Patrick is responsible for contributing the latest academic psychological insights as well as designing, conducting and analysing scientifically rigorous psychological experiments.