Whether we like it or not, we’re living in an age in which the personalisation of our online experience is fast becoming the norm. You encounter it every single day – from the tailored search results you get from Google, to the recommended products that show up in your Amazon account. The fact is that we’ve
This week I had the honour of meeting one of my long-time literary heroes, Social Psychologist Dr. Robert Cialidini. If the name sounds familiar, it’s probably because he practically invented the field of persuasion psychology. You may have heard of him via the two best-selling books he’s written on the subject (Influence: The Psychology...