Be a part of the research!
As you may already know, I’m writing a book for Pearson on the Psychology Of Online Influence which will be coming out in October this year. As part of my research, I’d like to find out how YOU create influence online.
Leave your comment to see your name in print…
If you’d like to take part, simply write a short answer to the question below, and as a Thank You I’ll include print your name inside the first few pages of my book!
Q: How do you create influence online?
Kindly use your full name or an alias, the length can be between 4 – 35 characters. Your name may consist of at most four parts (for example, Rachel Kate Johnson or John L. Doe or Alberto de la Cruz). Special characters are allowed. Please note that Pearson will moderate the names, and spammy submissions will not be accepted.
Q: How do you create online influence for your business?
Crucial for the marketing of social enterprise to demonstrate both the social and economic targets.
Twitter is great for familiarising followers with who I am and being personable. Making those interactions with other businesses visible to others, to promote even more relationships.
Humans by nature are creatures of habit and by understanding their motives one can create systems, procedures and methodologies that can increase this habitualization.
When it comes to online influence the methodologies are based on the social and business platforms that individuals use. Some examples of gaining online influence include asking specific questions or making specific statements. What we have to remember is that the confines of living within national boundaries are over. Globalization is upon us. The way in which we now communicate is no longer “One way” directional, it is now two/three/four way conversational. By having these conversations online influence will and should grow naturally.
Compelling, interesting and wide reaching content topics fuel our online presence. I produce video case studies of both customers and internal thought tanks to share with our online social media and corporate communities along with numerous emarketing channels.
Online influence happens through a sharp focus on the quality of networks, the knowledge transferred, the challenge of the status quo, insights, curiosity and consistency.
Perhaps I’m old-fashioned, but I find that you can’t actually beat getting out to conferences and other such gatherings and meeting people. I follow you on Twitter, and am responding to this question precisely because I met you at #LSM London. I trust you because I therefore had the opportunity to meet and chat. I don’t think we should underestimate the continuing importance of face-to-face contact.
By Making it more:
1- Reliable.
2- integrated.
3- scalable.
4- automated self- services.
Concise and stimulating blog posts draw attention to my work. I talk about the wider context of my training, creating a buzz that draws people.
Psychology Of Online Influence
I got heavily involved in online promotion of my business when my contract came to a sudden end in the hight of the recession. What I have discovered over the past couple of years since then is that we are still in the early days of creating a true online market foor some industries.
In my industry, the agent is still king, my online presence is not heavily used by the end Clients who I am targetting, but it is used by recruitment agencies who are trawling for CVs to place people in available roles.
Employers mainly HR proffessionals are increasingly bypassing the agencies who are an add on cost in fabvour of searching online for their next recruit. The lead network here is LinkedIn and being in the right group is key if you are to be attractive to those looking.
Key mistakes I find people make is not to understand the value of a proffessional photograph in helping people to understand who you are at a glance. No photo, not intersest and a photo of you slumped over the keyboard with a hangover is not going to attract someone to you.
Anyway, I am still learning how to improve my online presence and widening my sphere of interest for example at the moment I am studying Japanese.
Regards
Ted7234889
By trying to have a useful and credible online presence, rather than just contributing more noise to the already over-crowded online space.
Online influence is about being able to position yourself or your business as a trusted and knowledgeable resource by becoming an expert in your field of expertise or trade. By providing insight, relevant information and even training or teaching, you can become a focus for other online communities or individuals. This is only possible by truly understanding which tools and which techniques you need to apply to your online presence in todays crowded and media saturated world.
The right content, for the relevant audience at the right time. If there is one delivery platform above all others that offers speed of communication & information across multiple channels its online video.
Harness the potential of online Video and you can create influence far beyond your immediate circle of interest.
YOU dont create online influence for your business. YOU harness the power of what your fans/friends/followers/foes are saying. Influence is not something you just get, it is something you have to earn by listening, reacting and nurturing those who have the power to create a more powerful influence for your business.
Seeing as my online influence usually extends to writing only, I find there are two things that help drive traffic to articles I have posted. 1) A catchy first two paragraphs. I say two because, as a reader, I tend to give articles more of a chance than just the opening line. 2) Spam.
Q: How do you create online influence for your business?
Having worked in the charity sector for my entire career Id like to give my personal view from a non-profit based angle. Charities are ‘businesses’ in one sense- but how people respond to them is quite different because they often don’t have ‘tangible products’ that you discover and test for yourself. So trust and recognition become event more important.
Influencing online doesn’t come with the benefit of an immediate sense of interpersonal connection so one of the ways we do this is by asking existing supporters to act as our ambassadors. Empowering supporters to influence on your behalf is key.
This an interesting question for us as we have just re-booted our entire online presence to go through the whole process as ‘newbies’ again – best way to understand the challenges that clients will face. Also if legacy holds business back, we have removed it.
So our online strategy is about quality over quantity – to be associated with real insight and to be both involved in and where possible driving the most interesting conversations in social. We approach more interested in learning and educating in this rapidly moving space than just growing numbers, and trust that influence will follow.
I work mainly in the not-for-profit sector, and for charities online influence can be key in reinforcing their message and getting to the people that need them. We focus on user-centred design, so for creating online influence for our clients, research is key; interviews and surveys to gauge how their users use the internet and what they want from it can really help us work out a way for the charity to connect to their users and potential donors.
Leveraging IDA’s natural sense of self-importance and love of self-promotion to drive B2B blogging. By encouraging them, have conversations online, it injects more personality and fun to a very dry industry (fund management).
I founded Geek Girl Meetup .com (UK) as I wanted to have more female role models in tech (web, code & startups). GGM is an unconference about webcode & startups aiming to life female role models, networks and active knowledge exchange (similar to TED.com).
I understand Online Influence as the power of having one’s idea spread online from person to person. Contrary to advertising, when an idea needs to be send by one person to many. Hence I believe that the way to do it is to deliver an idea that is so valuable that people will find it worth to mention to their peers about it. I don’t really believe in the so called influencers, though. I think genuinely online influence nowadays happens just like real life, when people talk inside the groups they trust and the message spreads from group to group. Great ideas, being in the form of a product or a video, are influential. Not people.
Meeting people in real life, sharing both professional and personal info and generally enjoying what I’m doing.
I would say tweeting and FB status but most of it would be glossed over if not funny. My main online influence is created by emailing friends and encouraging them to see or do something. Be direct.
Pushing content to other influencers, seeking RT’s from figureheads and by staying active. Monitoring my Klout & PeerIndex too.
Spreading novel content. I often see content I’ve shared become ‘viral 2-3 days after Ive seen/shared it, guess my maven’ status gives me more influence.
Editing an online newsletter.
Organising online events & training.
Tweeting.
Editing a blog.
Running http://www.mediacontact.ie
Writing Google ad copy. Do capital letters affect click through? Call to actions produce higher click through rates, etc.
I am creating an online matchmaking service, matching start-up businesses & SME’s with Angel Investors. The site will have business analysis, psychometric testing & match skill shortfalls with investors.
Writing about things I’m passionate about, social good campaigns, having a constant presence, going to lots of events, working with NGOs & brands.
It depends on the channel… on Facebook, it’s by being funny, on Twitter, I’m trying to be interesting, or pointing to interesting stuff. And Foursquare is just showing off!
Getting that balance between satisfying the marketable wants/needs of the target audience and those of the client. To create a ‘truth around a brand/product based on an association seen by the consumer, i.e. “We at ____ try to avoid eye contact on the tube so to avoid awkward moments… [promotion of mobile phone]. In theory because the messaging is true on an empathetic level, the consumer may feel like they have a closer affinity with the brand – and because the brand is empathetic their product must be equally as intuitive.
By providing relevant content relating to my sector in a way that informs and educates.
Strategy, Value, Transparency, Frequency & Engagement. Combine this with an integrated cross channel social media funnel that taps in to current behavior streams and cross fertilizes towards the end goal. Create, tap in to and be the audience.
Communicating positive inspiring messages. Asking questions about peoples’ preferences, problems and providing a solution.
I do Twitter, Pinterest and a blog. Recently I am doing Slideshare presentations that have proven to be more efficient as they are visual.
Running Twitter & FB accounts for clients from lastminute.com to Sony. This includes posting quirky content, alerts, competitions.
Following trends, talk about important events &listen & respond to users. Build authority and rarely speak, but whenever doing that I’d make sure I say relevant things.
Creating ideas that engage and are funny.
Dogs, cats, babies, doing silly stuff, woof woof.
Building offline influence, making friends with people who already have influence.
Talking about things I’m known for offline. Creating an online character – a concentrated, amplified version of me (that may be distorted too). Affirming on and offline friendships (I show that other people know/trust me). Use different platforms for different topics.
Being open, creative, authentic and honest. I share with care, which means that I know what drives my audience. I use humour to give my followers’ and fans’ insights in social media and the importance for their business.
Q: How do you create online influence for your business?
By using “share” in facebook, linkedIn, twitter etc. Online influence is the future re advertising and getting one’s business to millions of people not just in your current location but around the world. Constant updates on one’s business, comments on other people’s websites helps when internet users do searches on a particular product or service.
Having one’s online business open to everyone is also a big help and accepting invitations from people to connect is a major plus.
Fostering two-way conversations rather than one-was monologues.
Trying to understand what motivates my audience.
By seeking out similar influencers and bridging with their communities.
By being honest about how I add value to other’s lives.
Sitting at the front of conferences and taking pictures of the presenters.
Writing online reviews.
Tweeting about events I’ve been to (including photos).
Talking to people/answering questions.
Trying to create as much serendipity as possible and become known as the serendipity expert/goddess. The web gives us the opportunities to create random connections which can lead to business opportunities.
Existing.
Educating, engaging and inspiring with a combination of personal and factual information.
Being visible and saying what has given me an emotional response.
Sensing the future @sensethefuture by looking at how we make decisions about the future since 2010.
I despair at the misunderstanding of e as the be all and end all of communication. It isn’t. email is a letter, is a postcard, is a snapshot; the same for twitty tweeter. it’s transient and our history is getting lost by the urgency of getting lost in the dust of the chase and the so called immediacy of it all. grumps. HOWEVER I’ll still use the medium for the right message where less is more (unlike this diarrhoea). That’s it. Less is more. There you go. I’ve written down my thoughts which is how the new e looks. Sharing things that needn’t be shared. Take the cotton wool out of your ears Gareth and put in your mouth. Less is more. Stop the phone-ins. Stop the unreal tv (reality tv isn’t reality tv). Slow it down. Less is more. Less is. Less.
Q: How do you create online influence for your business?
By writing about what we believe. And in fact by visualising what we believe. We also do this for our clients. There is no doubt that there is no way of faking this, so as long as you are open to it and able to listen, learn and create useful content this is the only authentic, long term way to stay in business.
Online Influence suggests subltle codes of agency, but this is out of line with convergent
discourse, courses that move towards crystallization of concepts. This is so because
the electronic environment has too many access and exit points. It creates divergency
and pan, rather than pin-focus. Ironically, in this ‘Digital Age’, it is the press of the block,
the printed word where we are most still likely to leave our imprint.
It is interesting we are getting excited about your book! Would an e-book or cyber-cast
generate the same excitement – the same emotional response?
And perhaps this is the nub: that for influence to occur, online or otherwise, we need
emotive impact. Martin Luther’s Mountaintop speech is a case in point.
You can turn faiths, if you can harness the qualities of traditional media in digital form.
That’s one challenge of this age – to bring the heart into online influence.
Q: How do you create online influence for your business?
By providing value.
Any business communication that looks like it’s “selling” will suffer a strong, immediate discount factor – but demonstrating clear, authentic value to your audience with insight or guidance that is perceived to be independent of the business will speak far more clearly to establish authority and loyalty.
The online community is ultimately a social one. You’ve got to participate socially in order to get the most out of it. To be respected as a valuable voice and gain influence you’ve got to get stuck in: interact, discuss, listen and build connections … not as a business but as an individual.
You wouldn’t turn up to a party talking to yourself and expect people to listen to what you have to say. You’ve got to approach people and connect with them. That way you’ll learn from them and they from you.
We should break away from the ‘one-to-many’ mindset and speak as if it were ‘one-to-one’.
I try to create influence in two keys ways:
1 – give people useful, interesting information on a consistent basis. People like to either learn something new or they enjoy hearing about whats going on in the world. I try to deliver both of these things in as brief a ways as possible and as consistently as possible.
2 – deliver that useful, interesting information through as many channels as possible: tweets, my YouTube channel, my podcast/blog, my facebook group – in short: be everywhere delivering fun, useful stuff.
Michael
By sharing thoughts, ideas, information, and other people’s content online that I think might be of interest to the rest of my peers, and my community.
How do I create online influence for my business?
The way I connect to my customers will depend on my end goal; sales? leads? conversation? charity? Online influence is driven by brand (who I am, what I stand for), engagement (how I am communicating and who I am communicating to), purpose (the reason why I am doing this) and action (how I am going to make this happen). Get all of these factors working in unison to bring your goals and your customer’s goals together.
I create online influence by bringing some of the conversations that I might normally have offline, online, so that all my friends and followers can see them. I tell everyone (well, all my followers at least) about news items, blog posts, and events that I care about.
Its a cliché, but content is king. If you want to influence people, you need to do it with great content. Whether it’s a comment, a tweet, a blog post, a campaign or a video, the quality of the content is critical in this most overcrowded of media. When we help craft great content, then we help our clients to have influence. How do you create great content? Be provocative, humorous, emotive, succinct, surprising, beautiful, engaging, disruptive etc. etc.
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How do you create influence online?
Concentrate on who you truly are and trust the mechanisms of digital information dispersal to do their job. Trying to manipulate digital media to create an influential digital persona can often backfire. Start from a place of integrity, connect with people who prize integrity as highly as you and soon your counsel will be sought and your influence be inevitbale.
I try to be genuine, knowledgeable and enthusiastic in everything I do (both online and off, actually). This establishes interest, respect and trust, which are essential to developing influence.
My thoughts are the influence comes from having built trust and authority. These in turn come from Subject Matter expertise combined with a human warmth – both in the language one uses as well as the quality and blend of online /offline connections that an individual has.
For me it has to be just a single concept – Authenticity.
Sell less, serve more.
Q: How do you create influence online?
There’s an 80:20 rule applicable online that says if you spend 80% trying to help others in ways that make their lives easier/better and 20% in updating about yourself and what you are doing then people view you as a giver not just a taker and so respond more to your own work. Online, such as this question, is a great way to ask for help and people like helping as long as that is appreciated and leads to changes. It is a powerful feedback loop online that works especially quickly.
As a relative novice to Twitter I have quickly leant that it is an effective way of linking different circles of interest and so creating the opportunity for cross learning. Takes some effort to filter though!
Personally, I try and do the following across various online social networks and I believe the importance of offline communication should never be overlooked either: Be involved, informed and informative, relevant, concise, interesting, be aware and up to date, be bold, and always be nice!
Q: How do you create online influence for your business?
I work with many clients to flip the focus of their website from shouting about the products/services that they want to sell to listening to what people want and providing it. It sounds like a subtle change but it really is fundamental!
For example If you address people’s concerns about purchasing a product it is much more effective than trying to convince them with a range of fabulous sales points. I have performed hundreds of tests that have confirmed this.
I try to encourage clients to listen to as much feedback from their customers as possible from every source of information they can find.
It’s harder than it sounds to capture feedback and take it on board. But, if the client is able to; let go a little; take themselves out of the decision making process; and really listen and respond to what their customers want then sales and customer loyalty follow fast!
So, I guess that I create online influence by trying not to exert influence!
1. Be a trusted website with a polished design – especially true for online selling, for example amazon is more trustworthy than a poorly design product website that looks like it will break if you try to place an order.
2. Recommendations on the website – showing recommended products or resources based on ratings or reviews has a big influence over whether someone will buy the product or not. However, the user has to trust they’re genuine.
By differentiating the site (and brand) from its competitors using product reviews and price comparisons. This helps to influence experiential searchers (people simple browsing the web with no specific objective).
You create online influence by giving people information they are interested in, and ones they need to know.
It’s simple, people will get influenced, if a website, or twitter account provides them with the information they always seek to find. Some people will charge you for the information, but others will be happy to just share for free. The free part, is evidence that the information provider just wants you to know this information, with that clear intention, that is more effective and influential.
I create influence online through a simple website that displays what Ive done, contact info, and information about me and my business. I use social media outlets to get chatty. Is it true that no one READS copy on websites? I think so. So I save the “stuff” I want to say for the right medium, and keep my website a simple, portfolio oriented site.
Build relationships. Treat people as you would offline. The core of any influence will always be what you are, do, or produce. The internet is simply another medium to convey this.
I find after many years of internet use and commenting on a few select sites and Facebook groups that the use of manners and treating people with respect regardless of their behavior has given myself the opportunity to be taken seriously. Heated discussion can occur very quickly once disrespect is encountered in a comment no matter how short or long that comment is. It is so easy to be condescending to people when the luxury of body language is gone. After much practice I have found it not difficult at all to pick up on a persons feelings via their comments. By doing this I avoid unnecessary conflict that degenerates the discussion very quickly. So, to I find to influence people is to be kind and considerate as possible with words that can not be mistranslated in a bad way….good luck with your book….thanks.
Q: How do you create influence online?
I’m a big believer in authentic networks, whether those are online/offline. My original online network was with those I knew offline, but this has developed to link with those with whom I have similar networks (seeking communities of practice). I therefore seek myself, and encourage others, to be holistically authentic online (not over-exposure/sharing) – be aware of the medium that you’re using, demonstrate awareness of the etiquette, and engage about the things you are truly interested in (rather than chasing money, etc.). Be open as a learner, engage others with your story, and accompany each other on the journey.
Be helpful, be authentic and be human. When fostering your online influence you get because you give.
Globally, seven billion hours per week are spent gaming. The question is how can this dedication to playing be harnessed for influence. The answer is gamification. This is the application of game mechanics to non-game activities or environments.
One of the best breakdowns of what makes a game a game is given by Jane McGonigal, the American academic and game designer based out of California, in 2011’s Reality Is Broken.
She defines a game as needing a goal – a final aim and win condition for which players strive. There also have to be barriers – such as rules or time limits or other restrictions; feedback – points, scores or rewards; and that it’s voluntary – everyone agrees to and about the other three elements (and to take part in the first place).
In terms of the web, that’s all a pretty good description of what goes on when we’re online, especially on social media platforms. There are goals: to communicate, connect and promote There are rules and restrictions: etiquettes, how much time you have, competition with all the other data. The feedback is quite clear: the number of your friends or followers, retweets, likes, shares, badges, statuses, comments, and the basic traffic statistics.
On some platforms, this is even more explicit. Apps like foursquare and SCVNGR are game mechanics in themselves.
Robert Cialdini’s six principles of influence can easily be applied within the ‘game’ of social media. Especially getting people to reciprocate, getting them to commit and remain consistent, and reinforcing social proof.
Using the web, promoting influence and understanding game mechanics all come together when considering wider models of behaviour.
B J Fogg’s Fogg Behavioural Model) sees behaviour occurring at the convergence of motivation, ability and trigger. Daniel Pink identifies the convergence at our desires for autonomy, mastery and purpose.
Games provide the opportunity to experience of all these and to achieve what Mihaly Csikszentmihalyi was the first to term cognitive flow. At the point of balance between skill and difficulty in a task we enter a flow between anxiety and boredom. In flow, we are extremely focussed, have a sense of active control, lose self-awareness, time distorts, and the task itself becomes the only justification for continuing it.
The starkest example of gamification influencing people on the web is on extremist websites, at both the jihadi and white supremacist ends of the spectrum. Studies by Jarret Brachman and Alix Levine (see ‘The World of Holy Warcraft’ , Foreign Policy, April 2011) identified game mechanics that kept people engaged in these spaces, such as: reputation points; differentiated avatars, and font colours and sizes; access to restricted parts of the site (a good example of Cialdini’s scarcity motivator at work); fundamentalism metres; promotions to Administrator or Moderator statuses; and platforms for collecting and trading photographs, videos and documents.
In essence, when we start seeing online engagement as a game, we can enhance our ability to influence within it.
The way we create influence online is to be a credible authority on the field. Building close customer relationships with customers showing that we care about their concerns and questions even if the answer is found right in front of their eyes, the guiding had that shines a light on something is very important for us. Developing top quality products that are reliable and safe. Listening is big for me, I like to be listened and even if I didn’t get the right answer, the fact that someone listened and pointed me towards some kind of direction is very helpful, so I try to do the same for our clients on our social media channels.
Be reachable and human
Thank you !!!
Luisfe
By engaging with the audience. There has to be a two way information flow. Advertising is dead, conversations and sharing is the future.
One needs to create a message by experiences and other people experiences
Building influence?
I try to be genuine in what I’m doing on social channels, combining topics, campaigns, theories, content that I find compelling, funny, interesting or just weird. I shoot for a balance of work and non-work, a bit like off-line life to reflect me, or at least a tidied-up image of me that’s presentable for the digital world.
To have any influence, whether online or offline, you need to say something of interest and of meaning. Doesn’t matter what the communication medium, if it is rubbish it will influence no one.
One of the ways we help our clients influence what their visitors do on their websites is encourage our clients to demonstrate their personality. Our clients need to empathise with their visitors, and their visitors also need to connect with the people behind the website. Small touches like transparent contact details of individuals and photos of these people help in this area, along with a personal tone of voice – you and your are two extremely powerful words when it comes to online persuasion and influence.
We also encourage our clients to allow their customers and clients to sell their business and capabilities, rather than visitors having to read about how great the business is – by people working in that business.
Businesses shouldn’t be shy about demonstrating their personal side – too many businesses take themselves too seriously online and deliver very matter of fact online experiences and information.
When it comes to the continued important of delivering social proof through ratings and reviews, the more transparent it is who the people are leaving the reviews, their demographics and background story, the more believable, persuasive and influencial they are.
Value the conversation, acknowledge the participants, and be prepared to advocate others thoughts and achievements reactively and proactively.
I tell stories. Engaging, relevant stories.
Stories that illustrate and bring to life.
Stories that personalise and dramatise.
Stories that help you to imagine and to understand.
Stories that tell the who, how, when, where and what.
Stories that leave you understanding why.
Stories that you want to share.
So you want the secret formula? Listen carefully, I shall type this only once. (Entertainment + Utility + Participation)/Relevance = engaging content that brings online influence. But remember this content self destructs in around 3 weeks and counting….
The foundation for influence is trust and credibility. If you don’t engender trust, you cannot influence people. Research consistently demonstrates that the way you create most trust and credibility is to focus on the recipient of your information, rather than yourself. That means websites which are all about the company themselves and do not focus on their visitors are unlikely to gain trust and therefore have little influence. Websites which are all about the user’s world – such as the BBC, Facebook, YouTube and so on – gain considerable levels of trust and are thereby influential because these websites are not focused on the organization which produces them. So, my web presence is almost entirely focused on what my visitors want to read or to find out about. That way I become trusted amongst my audience, raising my credibility and thereby allowing me to be more influential. If my website was all about me, I’d have no trust and therefore no ability to influence people.
Online networks are made of connected people chunks. Every chunk has three people types 1)leaders 2) followers 3)non-active user . We need to reach the leaders (influencers) in a group by providing direct values. They will become early adopter and influence the followers, this spreads across other chunks of the network.
Q: How do you create online influence for your business?
There is the unique opportunity with online to establish yourself, be it as an individual or company, as an established, credible and trusted brand through the careful and considered use of branding, user-focused user experience design and interface design. We’ve seen the results first hand with both personal branding for celebrities and corporate branding for FTSE 100 companies, that by first understanding and actually talking to your target audience, you gain the insight needed to create an online proposition that is targeted, relevant, and actually adds value to your specific audience. By getting this online user journey right you’ll earn trust, credibility and therefore influence.
There is no easy answer for someone like me who works as personal coach & mentor. We all want to be sure that the person who is coaching us has taken their own ‘medicine’ and become more successful because of that. At the same time we want to know that there is a real human being with human flaws behind the online persona, because fundamentally none of us take ‘perfect people’ seriously. Success in personal life & career can be a very subjective matter, even within a niche market, and key to online influence is to be able to demonstrate how your ability to help one person get what they want for their life, can be applied to helping another. Testimonials that do not compromise confidentiality or integrity of the clients are most helpful.
I believe that online influence is just the same as influence offline.
Many of the same offline networking techniques work online. You get out what you put in so create unique, relevant, informative and entertaining content. Of course that is much easier to say than to do and often that content is just 140 characters or a status update but if its interesting and relavent it will be shared my friends and peers. It’s the equivalent of having the best pub banter or most interesting anecdotes.
On a more specific note, taking the time to find relevant Twitter names and Facebook tags in include when composing an update will ensure that the people that you want to engage with are presented with your update. Being focused, you are much more likely to generate conversations than simply broadcasting to those that are already paying attention.
Be personal.
To me Online Influences start when we realize that this is a world without boarders or boundaries. Whether personal influence or business it is all the same. The online world has created an environment where even world wide organizations have to begin to behave as individuals; taking into account how they interact with others on a personal level. Overall people want to be happy, positive and progress as a whole. To create influence I foster this idea of peace through progress without limitations.
Q: How do we create online influence for our business?
By only ever communicating information and developments that truly advance knowledge, thinking or incites genuine fascination in our sphere of activity.
Q: How do we create online influence ?
For me online influence is either producing high quality content or synthetize relevant news to help people navigate through the daily overload of information. The lower barriers to entry facilitated by the digital age have created the need for trusted brands and authors.
Create frequent & consistent content about the topic I want to be an authority on.
Share genuine and insightful stories with people who share your interests. Make each connection count rather than aiming for the sheer growth in numbers.
How do you create influence online?
Being a creator of influence assumes quite a powerful position. I have assumed many different roles as an ‘influencer’ and have ‘created influence’ for various projects/challenges. This position of ‘creating influence’ for both online and offline experiences has seen me adapt to roles in and across the creative industries, cultural sector and currently as an educator in an undergraduate degree in Design Management. Being involved in education provides environments (both on and off-line) where creating content for influence is, quite simply, the job (and an exciting one). However, it comes with responsibility.
There is most definitely room for education to learn from how those succeeding at creating influence online are doing so. For example, look at student openness to learning and being influenced online. The likes of ‘helpful’ search engines, ‘friendly’ social networks, ‘mood-enhancing’ real-time radio stations and ‘hassle-free’ shopping experiences – each are evidence that someone is adopting the role of ‘creator of influence’ and doing a pretty good job of it. Rather intriguingly, I think the follow on question is; ‘how do you respond to being influenced online?’… and the debate that surrounds the ‘accountability of influence’, well, that’s surely another book!
By encouraging every colleague to participate in social networks in a way that is comfortable for them and consistent with the values of the company. We used to say “everyone sells”. In today’s world “everyone tweets” (on Twitter, or their own preferred social platforms). By demonstrating the knowledge, expertise and skills of our employees every day, we crowdsource an authentic corporate presence on what is, fundamentally, a personal media.
Someone once told me that social media isn’t about just writing whatever you want, but creating a community that a group of people want to belong to, and equally looking for communities that you want to belong to. It isn’t one person standing on his or her soapbox, but finding a cluster of like-minded individuals whose opinions, observations, and information you value.
You can’t just be an online influencer overnight. It is about carefully thinking what you want your community to be.
Advertising has always been about story telling, more so online than ever. I hope with forward thinking brands the industry is able to entertain and help people make their purchasing choices more wisely, whether it’s retail recommendations or social editorial calendars. We influence by being personal and igniting emotions.
Jade Tomlin
Art Director / Blast Radius London
According to the Oxford dictionary, influence means the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself. The impact of influence can be made or seen in an online or offline context. But both realities are inseparable.
From a management point of view, a brand or organization can be influential when considering the 7 following topics:
1- Get to know your customer/client: promote relationships and be customer-focus;
2- Listen to your customer/client: in order to know your customer you have to listen to him, have conversations, not monologues;
3- Content: write useful, unique, relevant, or even humorous contents – according to your customer needs. In an online environment, don’t just “copy-paste” your ads onto social network sites. That’s not how it works.
4- Good content spreads more easily: promote and facilitate word of mouth. Social media can help you on that.
5- Personalize or humanize your brand: an organization or brand should be a friend, not only a name or a logo. People like and trust good, honest, authentic, humorous and open people;
6- Don’t forget that good and respectful relationships lead to satisfaction, satisfaction leads to trust; and satisfaction and trust together lead to brand ambassadors;
7- We are humans, not machines. We were not born with smartphones or laptops. Off line relations came first and online social network sites aim to reproduce them. They may be a complement, but they do not replace them.
Online Influence is driven by relevant content and an understandable benefit to the user or visitor.
How do you create online influence?
Relationships. It’s that simple. People like to do business with people they know, like and trust. Social media is a tool to build authentic relationships and tribes of people who happily spread the good word about you and your brand.
3 tips to make your brand more social.
1. Ask questions (fill in the blanks and one word answers).
2. Join conversations of bigger influencers (especially on Twitter).
3. Share pictures, videos and quotes.
By becoming every more clear about my main talent/topic + the key stakeholders I admire, then continuously honing that top talent and curating & citing ideas related to that topic & sometimes co-creating or otherwise collaborating with those of complementary talents to accomplish something greater together or for each other than we could on our own.
In this increasingly complex yet connected world, this approach enables us to learn faster, create community around sweet spots of shared interest, generate extra visibility and value and enjoy the camaraderie that can happen when people get to use their best talents together and for each other.
I value a purposeful mix of high touch (in person) and high tech (social media) ways to grow relationships and value. My core topic is ways we accomplish greater things together. My methods are quotability, connective cues, 4 productive collaboration methods and a storyboarding method for making places and meetings more meaningful and memorable for the people in them.
How to CREATE INFLUENCE ONLINE?
INFLUENCE ON A Person is reflected by his sense organs which reacts when a person is physically in front of him or is online.
To create maximum influence online one need to maximize the response of the sense organs of a living being who is to be influenced for a particular situation.
History is proof that How Mother Mary and Lord Jesus CHRIST IN that age of offline system created a spiritual online impression on the soul and body of each living being even today.
A hypnotic wavelength should accompany the online system which forces the followers to think what an online system intends him to think but the online system should always keep in mind the well being of human being as supreme in spite of all types of commercial gains out of that online influence agenda. .
In this age of gadgets where online influence are instant and rapid means of communications for whole of the universe it really ties the world in one needle but the moral values should never fall prey to our commercial gains and online influences should be used to create more and more convenient and easy living place for creatures of Universe.
Regards
Sameer Mohnot Skype sameer.mohnot face book; sameer mohnot twitter @SameerMohnot
Cell: +919414056815.
Online influence is about building relationships with people. Any number of gimmicks might get people to listen to you once, but to stay influential you need to have conversations with people. Listen to them, get to know them, and provide a service they really want. Whether it’s friendship or a sale, people will come back to you because you know them and care about them, and because you give them something they need.
For me creating influence online is done by interacting with people on a variety of different social channels like Google Plus, Twitter and Facebook. But ultimately it is all about creating high quality content that people find valuable, and then having some people following you that are dedicated to share your experience.
Malcolm Gladwell explains this phenomenon as “The Law of the Few”.
How do I create influence online?
President @BarackObama has almost 16.5 million followers on Twitter and teen pop idol @JustinBieber has almost 23.2 million – but which of the two personalities commands real influence online? Justin Bieber has the greater number of followers to drive record sales and YouTube visits, but does he possess the influence wielded by the President of the USA to compel change? You could argue President Obama has influence whereas Justin Bieber creates an impact.
Influence is the ongoing relationship you have with someone you respect: it triggers an emotion, appeals to your interests, awakens your sense of ethics or shapes your opinion and direction. You might not agree with everything they say but, in their sphere, you respect their opinions enough to consider them influential. Their influence can be very subtle but, over time, it can also be very powerful.
Ten top tips for creating influence online?
• Have a clear set of objectives for what you want to achieve.
• Make your profiles compelling. Be consistent with your message across all social media platforms and judicious about what you share.
• Be yourself. Behaving how you think you should appear will make you seem unnatural.
• Have presence. Your influence online is about more than what you say.
• Determine which ‘voice’ will be most effective for your online presence e.g. light-hearted, authoritative, satirical.
• Know your audience, do your research. Find out as much as you can about the people that follow you.
• Produce and share content that is helpful, educational, informative and entertaining.
• Arrange content online so that it can be shared easily and quickly by followers.
• Your online activity must be measureable and produce a return on your time.
• Be polite, be generous and be conversational. Engage with people, whether they’re already following you or not.
Michael Greer.
Ex PR wizard for JK Rowling & Harry Potter. Talented at managing celebs, events & PR campaigns. Loves social media.
View my profile on Twitter at @MGreer_PR