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Eye gaze patterns: image vs. text websites
One of the most accurate ways of judging a website’s usability and layout design is by using eye tracking. In 2006, Nielsen carried out such a study and found that users consistently tend to focus on the left side of a webpage’s main content when reading. They don’t really pay much attention to the content on the right-hand side:
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Why your website sucks: #7 BMW
A couple of weeks ago I wrote an article on the Top 10 car websites for 2011. Whilst I was trawling the web for beautifully designed sites, I was surprised to see just how many high-end brands’ websites didn’t make the cut. BMW was one of them. So as a sister article to the Top 10 car websites, in this post I’ll be analysing BMW’s...